Babe 'kujoliswe' inqwenelela ka-umthengi
RMAA Iqela isebenza CPA-izibhengezo lenkqubo nto ndonwabe entsha kuba Saserashiya
Yalandelwa Yurophu ne-United States ke uba kakhulu ethandwa kakhulu intengiso-buchule ukuba yenza ukwenza ekujoliswe kuzo kuxakekwe ngonyango ngenxa ka-abasebenzisi ngexesha minimizing umngcipheko i-advertiser.
Trend zanamhla-intanethi izibhengezo zentengiso yi-CPA - uqhelaniso of iindleko ngamnye intshukumo,"ahlawule ngamnye intshukumo".
Oku imodeli ka-ngentsebenziswano a umthengi nge CPA-arhente ibonelela intlawulo kuba othile isiphumo. Isiphumo yi"beneficial intshukumo"wanikela nge enokwenzeka umxhasi we umthengi: Nganye kwezi zehlo pushing umthengi ukuthenga kowabo indlela ngu negotiated kwaye rated yi-zethu ingcaphephe kwaye denoted yi-omfutshane kodwa succinct elithi -"kukhokela"(Eng.). Umgaqo-nkqubo we yokufumana ukhokela ubizwa ngokuba, ngokulandelelana kwayo, baphile kwisizukulwana. Kukhokela kwisizukulwana yenza ushishino ukwenza enkulu cofa ku iindleko a bukhali ukwanda intsimi-oriented abaxhasi` iitshati.
Kule meko, siya kuthatha uhambo ngomsebenzi oluya umsebenzi"abaxhasi lingenza", ngoko ke businessmen ayisasebenzi kufuneka amisele izibhengezo campaigns nge kwabo, ukugcina lentengiso iingcali, ukugcina-manani kwaye wenze i-uhlalutyo lomgaqo-yesebe eqokelelweyo data ngokunjalo ukusombulula ezinye intengiso zemisebenzi.
Xa usebenzisa zonke ezikhoyo traffic, thina khetha kuphela abo abasebenzisi bamanzi abafumana onomdla kuso a ezithile imveliso okanye inkonzo ngexesha elinye sifumana hayi kuphela zabo"nabo", kodwa ngokuqinisekileyo imvume kuba ingxelo - e-mail okanye umnxeba. Siya kunika umthengi eliphezulu umgangatho base ka-mhlaba-oriented abaxhasi, apho kunye phezulu isenzo sempumelelo ngu iguqulelwe kwi iintengiso. Lowo charm ka-CPA-izibhengezo. Ekuqaleni kukhokela kwisizukulwana ufumana i-umba ishishini ukukhuthazwa ngaphandle umngcipheko ilahleko. Yomthengi inzuzo ngu obvious - yena akahlawuli kuphela kuba iziphumo. Umele ndivuma kuququzelela zonke izibhengezo amaqhinga kunye omhlaba okanye approve ubume okanye kuhlawulelwe imveliso ividiyo clips, kwaye kwangoko, ujonge phambili isiphumo, worry malunga kunokwenzeka iimpazamo kwaye miscalculations ka-abasebenzi okanye invited marketers. Ukongeza, le ndlela kuvumela ukuba maximally chaza umsebenzi yi-sebenzisa ethile miqobo. Umthengi akhethe ethile imveliso kufuneka ibe zibhengezwe, uninzi umdla indawo, ezentlalo-ntle ubume umthengi kwaye nkqu iindleko kukhokela - jikelele ukuthetha, nayiphi na parameter evumela umthengi ukuba khetha ezona 'high-umgangatho' consumer a enkulu ababukeli bomdlalo bangene. Thina nokubonelela abathengi bethu kunye nako ukucwangcisa ngenyanga isixa-mali ukhokela ukuba banako ngenene ukuphatha. (Umbandela oku kubalulekile kuba elifanelekileyo budgeting zabo ishishini.) Kunjalo, i-avareji uqukuqelo njenge 'dibanisa omnye okanye uthabathe enye' ayikho guaranteed, kodwa yayo yonke umqulu ukhokela iphawulwe kwi-umxhasi isicelo ngu controlled yi-us. Ngoko ke, ukuba abathengi bethu musa ahlawule kuba yonke imiqobo engenayo yabo websites, sino ukwenza ezininzi umsebenzi. Kukhokela kwisizukulwana ifuna kakhulu ezinzima intellectual kwaye bechitha ixesha. Ukuze ukutsala abantu ekujoliswe kuyo abathengi siye rhoqo sebenzisa capacities ezahluka-iintlobo izibhengezo (PPC, ibhanile, namajelo eendaba, umphandle) ngokunjalo njengoko iindlela ukukhangela injini optimization, izibhengezo kwimicimbi yasekuhlalweni networks, njalo njalo.
ingaba kanjalo mbasa njengoko ethembisa
Siya kusebenza kunye zethu kunye uyilo kwaye classic techniques ukubonelela abathengi kunye entsimini-oriented kubathengi nako ukubonelela babuza profitability. Ukugqiba kakhulu kakuhle indlela kukhokela kwisizukulwana kwimeko nganye ethile ukuze singathatha kovavanyo kunye nokuhlolwa profitability ezinye ezininzi imithombo efanelekileyo. Ke ngoko, uhlahlo-lwabiwo-mali ngamnye ezithile phulo yindlela eyahlukileyo kuba ezahlukeneyo zeshishini macandelo. Ixesha elininzi, baphile limele isicelo ngokulinganayo! phezulu ngendlela ethile ifomati kwaye equlethe encinane isixa-mali ulwazi: qhagamshelana data a umthengi (igama"e-mail"okanye inombolo yefowuni), kwaye briefly, essence yakhe isicelo. Thina idla transferred a kukhokelela umthengi, okanye njengoko zinjalo generated, okanye imilo le mpahla - bamisela kwi-ithebhule. Kwinkqubo yethu ubonelela ezithile canons ka-kukhokela ukwaliwa.
Ukhokela onayo ngokuthi kuthethwa abanye imithombo, ingaba iqinisekiswa, ngenxa kungenjalo baya nje ayisayi kuba informative.
Ukuba umthengi ngu anomdla yokufumana kakhulu 'warmed phezulu' abaxhasi, ukhokela ingaba transferred kuye ngokukhawuleza kangangoko kwaye, kunjalo, asingawo iqinisekiswa okanye asivunywanga. Ngaphezu koko, kuba nganye igqunywe kwiindawo sigcina-manani le kukhokela umgangatho kwaye wafumana denials.
Ukuba ngokwesiqu umthengi denials ingaba fixed phantsi omnye kubo, bethu specialists iza ngokukhawuleza lungelelanisa kwisizukulwana mgaqo-nkqubo.
Abanye abathengi, abo bakhetha classic iinketho kuba intsebenziswano kunye izibhengezo nee-arhente, gqala kukhokela kwisizukulwana kwimakethi insufficiently ngaphaya ngenxa yayo peculiarities ka-pricing.
Eyona pricing ingaba imigaqo elula: yayo yonke i-hlula of iindleko iyunithi nganye orenji ukusuka ku.
ukuya kwi- KUTHI dollazi kwaye luthathela ingqalelo hayi kuphela phantsi kwaye ugqityo ye-kukhokela sizukulwana, kodwa kanjalo uhlahlo-lwabiwo-mali ka-umthengi kwaye kwezo meko ijikelezisa umthamo. Abaninzi ingcaphephe khangela elizayo le izibhengezo zentengiso kwi-ukuthengisa ukhokela njengokuba sele ukulungele lentengiso imveliso. Iinkonzo ukuze baphile sizukulwana siya-phinda kwaye uphucule, ethabatha kwi imingcipheko 'kombane' umgangatho abaxhasi ukuba umthengi kwi-kufunwa imali njengoko kamsinya kangangoko kunokwenzeka. Injongo CPA-nkonzo namhlanje yi-cofa zikhona kukhokela kwisizukulwana. Ideally, umthengi kufuneka kuphela khetha udidi ka-babuza baphile, settle kujoliswe kwaye kuhlawulelwe ekhethiweyo impahla. Kude kube ngoku olusentloko kuba kukhokela kwisizukulwana kuye kwakukho i-banking kwaye isemthethweni macandelo. Ukwanda kolwabiwo-mali kwi-CPA-lenkqubo kwi-e-commerce, ukwakhiwa, elezokhenketho automotive macandelo,"Forex"kwamanye amazwe, mobile izicelo kwaye izicelo ukuze kwakhiwe networks sele aqwalasela namhlanje. Ezinjalo izikhokelo ka-kukhokela kwisizukulwana njengoko imfundo (linguistic centers, uqeqesho kuba personal ukukhula), amayeza, ngokuzenzekelayo nokulungisa, njalo-njalo. Ksenia Kuznetsova ngu Umhleli ye-Hetalia malunga Ngempumelelo Lentengiso Izicwangciso kwi-Us. Yena wenziwe kakuhle ngexesha RMAA Iqela njengokuba Assistent ka-Umxhasi Inkonzo Umlawuli ukusukela ngowama. Ksenia sele amava kwi ucwangciso kwaye oqhuba ka-izibhengezo campaigns kuba langaphandle iinkampani kwi-Us.
